CPA marketing can be one of the best ways to quickly make money online. CPA is short for Cost Per Action.
What this means is that when someone clicks on one of your affiliate links AND completes an action (i.e. Enters their zip code, provides an email address, answers a few questions, signs up for a free trial, etc.), you earn a fee.
What happens is this:
A visitor lands on your web page.
That visitor clicks on an affiliate link.
The visitor is automatically sent/redirected to a landing page.
The visitor fills out a form or completes an offer.
You, the affiliate. Have just earned a nice commission or referral fee.
You can expect these types of affiliate offers to provide higher affiliate payments than when you promote an Amazon/Wal-Mart/Target product, or many internet marketing info products.
In CPA marketing, you’re really (usually) providing leads to a company’s offer. You can find offers to promote where you can earn $25 per lead, and lots more.
Contrast that with a physical product on Amazon that may cost $20 or even $50. Calculate the commission you may earn on sales of those levels and you’ll quickly see CPA can easily outpace a typical affiliate program where your commission is based on the visitor clicking your link and actually purchasing an item right then and there.
So, if CPA interests you, you will need to join a CPA affiliate network. Applying is pretty straightforward. You will probably need at least a minimal website in order to obtain approval. You will be asked for the web site address and your phone number on the application form. The affiliate manager reviewing your application will want to see what your site looks like.
When you do apply, go ahead and reach out to the affiliate manager via Skype, Phone, Email or whatever contact information they provide. Introduce yourself, let them know that you have submitted an affiliate application. Either in that call, or later when they review your application, they may call you asking some questions. So, be prepared to discuss with the affiliate manager “how” you will be promoting their offers. You may plan to publish some YouTube videos, send emails to your list, post content to your website(s), paid ads, etc. Be advised that each offer will have accepted forms of promotion, as well as those that are not permitted.
If you’re new, tell the affiliate manager you’re new to CPA but really want to be successful and would appreciate the opportunity.
The affiliate manager may ask what niches or verticals work in so they can send appropriate offers your way. The application form will likely ask this as well.
Feel free to ask them what offers are currently getting lots of activity or if there are offers they can suggest to you as you first begin working in the network.
So, in this article we have discussed CPA marketing and actually walked through a typical affiliate application process. There is still there is much to learn about CPA marketing.
I will cover more CPA marketing in separate articles.