Value and Your List
So, what comes to mind when you hear the words, “Value and Your List?”
If you’re like many marketers, you’re thinking about the old saying that “The money’s in the list.” And then you think about how much money each subscriber to your list means to you.
And while all that is true, perhaps the real focus should be on the value that “you provide TO your list.”
After all, if you’re not providing value, what incentive do your subscribers have to remain a subscriber or to actually open and read your emails? What kind of value? We’ll go into detail about that later, but basically good information or tips relative to your niche.
Think about the email lists you’re on and the emails you receive.
Are there certain people you automatically open their email? Are there emails some people you’ve come to no longer open?
As a list owner, you want to get as many people as possible to open and read your emails.
There’s an old saying that people will buy from you if they know, like, and trust you (KLT). This requires that you build a relationship with them and not focus solely on trying to sell them something.
So, by becoming a source of good, valuable information, your subscribers will value this relationship and will actually reward you with loyalty and trust. Then, they will likely buy from you.
If you take a look around at the IM products people launch, you will find many that are designed to build reader engagement. Whether in emails or on your website, engagement is important and usually serves to increase sales.
Here are a couple of items to begin thinking about. I will add to these in future posts and trainings, so keep your eyes open.
By getting your subscribers to engage with you, they have a sense of “connection”. This makes building a relationship much easier.
When you receive an email where the person is promoting a product (because you’re on their list), what happens if you click reply and then ask a question? Do you ever get a response? An automated reply or a genuine response in answer to your question?
Maybe, maybe not.
Try it next time you’re in your inbox reading the emails.
Hit reply and ask a legitimate questions and see if you receive a reply.
If you do not receive a reply, how does that make you feel? Ignored?
Do you wonder if the person sending the email ever takes the time to see what their subscribers are sending back?
Are they really trying to help their subscribers or just playing the numbers game, hoping that if they simply send out enough emails, a certain percentage will buy even without them being accessible to the recipient.
Do you feel connected with them? Have they done anything to earn your loyalty?
Do you feel like a valued subscriber, or just a number?
So, engage your list, begin conversations and follow-up as replies come in. Answer your followers’ questions. Invite them to contact you. Then follow-up.
Of course, you can use their questions and requests for help as your basis for creating an new product.
Simply, this means to make sure you promote offers that are relative to your subscribers’ interests.
If you build a list that targets people interested in building an online business to make money from home, promote products that help them in that endeavor. If, however, you promote things unrelated to that, perhaps something like learn how to play guitar, you will most likely see unsubscribes.
You definitely want to keep your offers and quality content related to the niche your subscribers opted in to. If you're all over the board, you are going to lose subscribers.
I will leave it at that for now. Look for more value-related training in separate posts.